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terms of service

last updated: april 2026

1. the service

mara is an ai-powered running coach delivered via imessage. by texting mara or using our website, you agree to these terms.

2. eligibility

you must be at least 13 years old to use mara. if you are under 18, you represent that a parent or guardian has reviewed and agreed to these terms on your behalf.

3. subscription & billing

mara costs $19.99/month. you can cancel anytime and your access will end immediately. if you resubscribe, your training history and coaching context will be restored.

4. health disclaimer

mara provides general fitness guidance and is not a substitute for professional medical advice. always consult a physician before starting any exercise program. if you experience pain, dizziness, or injury, stop exercising and seek medical attention.

5. your data

we store your phone number, messages, strava data, and training plans to provide the service. see our privacy policy for full details.

6. acceptable use

don't misuse the service. don't attempt to reverse-engineer, spam, or abuse the system. we reserve the right to terminate accounts that violate these terms.

7. limitation of liability

mara is provided "as is" without warranty. to the maximum extent permitted by law, we are not liable for any injuries, damages, or losses arising from your use of the service.

8. changes

we may update these terms from time to time. continued use of mara after changes constitutes acceptance of the new terms.

9. contact

questions? email support@maracoach.ai.